LAST UPDATED DECMEBER 2025
Reading is a vital part of professional development and is strongly encouraged across the entire agency. To encourage a culture of continuous learning, every member of the team has a reading objective as part of their review.
We recommend the following books as a starting point for Academy members:
| TITLE | AUTHOR | Key Focus |
|---|---|---|
| Growth Mindset (provided as part of Induction pack) | Dr Carol S. Dweck | Fundamental approach to learning and challenge |
| 4 Essential Keys to Effective Communication | Bento C Leal III | Interpersonal skills and clarity |
| Eat That Frog | Brian Tracy | Prioritisation and overcoming procrastination |
| 7 Habits of Highly Effective People | Stephen R Covey | Personal and professional effectiveness |
| Contagious: Why Things Catch On | Jonah Berger | Marketing, word-of-mouth, and virality |
| Hitmakers: The Science of Popularity in an Age of Distraction | Derek Thompson | Cultural success and consumer trends |
| Atomic Habits | James Clear | Building good systems for lasting change |
| Black Box Thinking | Matthew Syed | Learning from mistakes and resilience |
| Rebel Ideas | Matthew Syed | The power of diverse thinking and collaboration |
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How to Access the Books
All recommended books are readily available to the team: